Central Asian markets are among the Selena Group’s priority areas for developing operations outside of Poland. Kazakhstan, where Selena has operated for 23 years, is at the forefront of these markets. Nine years ago, the company built its first dry mortar production plant in Astana. However, the Polish giant in the construction chemicals sector is not slowing down. Selena is launching another investment in Kazakhstan: the construction of a plant to produce plasters and adhesive mortars.
As part of the investment, the Selena Group plans to build and equip a production plant in southern Kazakhstan, complete with the necessary infrastructure. This investment will increase the company’s production capacity, enabling it to manufacture high-quality, modern construction chemicals.
The Selena Group has operated in Kazakhstan since 2002, building a strong position as the local market leader. Tytan Professional®, the leading brand in the group’s portfolio, is currently the most recognizable construction chemical brand there.
‘Kazakh builders demand increasingly higher-quality products, which is why the TYTAN brand enjoys unflagging interest there. The announced investment is a response to the ever-growing demand for dry construction mixes and confirmation of our commitment to the country’s economy,’ says Sławomir Majchrowski, president of the Selena Group. ‘We are constantly monitoring economic analyses, which clearly indicate that Kazakhstan’s economy remains on an upward trend. We also want to take advantage of this potential given its excellent geographical location. We view Kazakhstan as a strategic and highly effective location for further expansion in this region. Our presence in the region is growing in countries such as Kyrgyzstan and Uzbekistan as well. That is why the new production plant is being built in southern Kazakhstan,’ Majchrowski adds. Selena’s goal is to provide builders with high-quality materials where they are needed most.
The trust that Selena’s main brand, Tytan Professional®, has gained over the years enables the company to make investments that contribute to the development of the local economy and the creation of new jobs.
The estimated cost of the latest investment by the Selena Group in Kazakhstan is approximately EUR 5 million. The project allows for the possibility of expanding the investment with another production line in the future.
