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Selena begins production in China

Selena Group has completed construction works on its new PU foam production plant in China. The company has already began […]

Selena Group has completed construction works on its new PU foam production plant in China. The company has already began pilot production. The investment – funded from the Group’s own resources – was worth PLN 30 million. Selena’s facility is the only Polish investment in the Nantong Zone.

Completed in a year and a half, the facility shall be one of the most modern PU foam manufacturing plants in the world.

First foams produced in Nantong are being tested in six Chinese provinces: Hebei, Jiangsu, Anhui, Hunan, Shanghai and Sichuan. Following Selena’s strategy of providing customers with products best suited to their needs, Selena has developed special formulas for PU foams for the Chinese market. Selena maintains the same standards throughout all production facilities, notwithstanding their location. The Group’s Chinese products shall, therefore, meet the same high requirements as the European ones.

Selena Group’s newest production plant employs both Polish and Chinese specialists, thus combining best practices of both the cultures. Selena’s knowledge and experience – gained all over the world – is completed by the market and realities awareness of the local employees.

Selena China production plantChina is one of the key markets for Selena’s strategy of growth for the forthcoming few years. Chinese economy is still observing dynamic increase of GDP, which results in dynamic rise of the construction sector, among others. Production launched in Nantong will improve the standing of our products – PU foams and adhesives – that are currently imported from our facilities in Poland. It will also strengthen Selena’s market stance in China. Our long-term objective is making China the hub for Selena’s geographical expansion onto the rest of South-East Asia and the Pacific islands” – says Krzysztof Domarecki, the CEO of the Selena Group.

Nantong’s production in 2011 will focus on manufacturing mounting PU foams, and – after rebuilding – the facility will also produce adhesives and sealants. The long-term financial goal is for the plant to generate EUR 30-35 million a year.

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