Despite ongoing macroeconomic and geopolitical challenges, the Selena Group, a global leader in the construction chemicals industry, has reported improved financial results and profitability year-on-year. In 2025, Selena increased its gross profit margin to over 35%, generating a net profit from continuing operations of €27.3 million. This represents a 36% increase compared to the previous year. These figures confirm the company’s stable condition and the accuracy of the management’s objectives, which focus on increasing operational efficiency and concentrating on the most profitable business segments.
The year 2025 saw the construction industry face challenges in both Poland and key foreign markets. Persistent cost pressures, high energy prices and a lack of recovery in the credit market affected the pace and scale of investment. The sector also experienced a decline in the number of new residential projects and fluctuating construction and installation activity, which directly impacted demand for construction chemicals.
Globally, instability in the regulatory and trade environment also remained a significant risk factor, including uncertainty surrounding customs policy and geopolitical tensions that affected supply chains and operating costs.
Growth, efficiency, and diversification
Last year, the Selena Group continued to pursue its key management objectives, focusing on increasing business value and improving operational efficiency. The core goal for 2025 was to achieve diversification through new acquisitions, with the aim of increasing the scale of operations and margins, consolidating the Group’s leadership position in selected markets and expanding its presence in global markets, thereby enhancing Selena’s competitiveness.
Notable key investments last year included the acquisition of 100% of the shares in Przedsiębiorstwo Handlowo-Produkcyjne (Trading and Manufacturing Company) TES Sp. z o.o. and a majority stake in Izolacja-Jarocin S.A., significantly strengthening the Group’s position in the waterproofing sector. Meanwhile, as part of the company’s expansion into Western Europe, Selena acquired ACDIS France, a renowned distributor of building materials, and signed a conditional agreement to acquire 100% of the shares in Grupo IGM, a Portuguese holding company and leader in the production and distribution of high-quality sandwich panels.
‘Global diversification of operations remains one of the key factors in increasing the business’s resilience to local economic slowdowns,’ says Sławomir Majchrowski, CEO of the Selena Group. ‘International expansion and acquisition activities were a significant element of Selena’s development in 2025, as the company strengthened its presence in Western Europe and expanded its operations in non-European markets,’ adds Majchrowski.
The company also expanded its product portfolio in key segments, including foams, adhesives, silicones and hybrid solutions, and made a strong commitment to broadening its offering. A key focus was strengthening its position in the thermal insulation sector, which the company views as an exceptionally promising segment of both the Polish and global construction markets.
Thanks to these strategic initiatives, the Selena Group has consistently improved its key performance indicators:
- year-on-year growth in operating and net profit;
- maintaining stable revenues while improving profitability;
- further optimisation of production costs and capacity utilisation;
- improvement in margins through product portfolio management and pricing policy.
The Selena Group’s net profit from continuing operations in 2025 amounted to over €27.2 million. Compared to the €20 million achieved in 2024, this represents a 36% increase. The Selena Group’s operating profit (EBIT) in 2025 was nearly €44 million, a year-on-year increase of over 30%. These results confirm the effectiveness of the adopted management strategies and the organisation’s ability to adapt to a changing market environment.
The geopolitical perspective and its impact on operations
The Selena Group’s presence in numerous global markets increases its exposure to geopolitical factors, such as fluctuations in trade policy, international tensions and differing rates of economic recovery.
‘Economic turning points always present an opportunity to take a particularly close look at the market, to identify undervalued areas, locate companies seeking investors and pinpoint product niches or geographic markets that may become more important,’ says Aleksander Solski, CFO of the Selena Group.
In response to these challenges, Selena is developing a management approach based on increasing supply chain flexibility and selecting production locations closer to target markets.
‘Geographical diversification and a product portfolio based on solutions with higher added value and greater resilience to cyclical fluctuations are the direction in which the company is developing,’ comments Sławomir Majchrowski, CEO of the Selena Group. This decision stems not only from the need to stabilise results, but also from the growing volatility of the geopolitical environment. A broad product portfolio enables us to effectively address the needs of professional construction contractors and flexibly respond to changes in demand across different regions. It also allows us to optimise margins and mitigate the risk of concentration in specific market segments. This approach strengthens the resilience of our business and enables more stable growth in an unpredictable environment. In the coming years, the company will focus on further developing its product portfolio towards innovative, high-margin solutions that address the key needs of professional contractors and distributors, while continuing its M&A activities. We are also focusing on integrating previously acquired entities, which is expected to strengthen the Group’s position and increase its market share. The company is also preparing to build a second dry mortar production plant in Kazakhstan.
