{"id":18544,"date":"2023-05-11T15:54:55","date_gmt":"2023-05-11T13:54:55","guid":{"rendered":"https:\/\/selena.com\/?p=18544"},"modified":"2025-10-06T21:35:22","modified_gmt":"2025-10-06T19:35:22","slug":"wroclaw-gets-a-thousand-new-trees-from-selena-group","status":"publish","type":"post","link":"https:\/\/selena.com\/en\/wroclaw-gets-a-thousand-new-trees-from-selena-group\/","title":{"rendered":"Wroc\u0142aw gets a thousand new trees from Selena Group"},"content":{"rendered":"\n

The Osobowicki Forest, part of the green lungs of Wroc\u0142aw, has increased its tree population. Selena Group, in cooperation with the startup Dotlenieni.org, planted 1,000 sycamore maples, expanding the green areas of the Lower Silesia capital by a quarter of a hectare. Located in the north-western part of Wroc\u0142aw, on the right bank of the Oder River, the Osobowicki Forest is a place of relaxation for the city’s inhabitants and a shelter for many animal species. According to data provided by Dotlenieni.org<\/a> new trees in the Osobowicki Forest will absorb up to 720 kilograms of carbon dioxide per year and, importantly, will produce about 140 kg of oxygen per day.<\/p>\n\n\n\n

\u201cWroc\u0142aw is particularly important for us. Although our products are available on 4 continents, in 19 countries, that is over 100 markets in total, it is the Lower Silesia capital that has been home to Selena Group\u2019s headquarters for more than 30 years. This is our birthplace, so we wish to bring added value to the local community<\/em>,\u201d emphasizes Marta Micha\u0142owska-Tkocz<\/strong>, Global Brand Manager of the Selena Group.<\/p>\n\n\n\n

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Marta Micha\u0142owska-Tkocz, Global Brand Manager of the Selena Group<\/figcaption><\/figure>\n\n\n\n

Pro-ecological activities are part of Selena Group’s vision of sustainable development. They are one of the pillars of the company’s business strategy. The Group, a manufacturer of construction chemicals, has the ambition to deliver products for climate-neutral construction, while partnering with organizations that can support it in meeting its green agenda. Selena Group committed to increasing the number of trees in Wroc\u0142aw as part of a marketing campaign during this year’s BAU Trade Fair for Architecture, Materials, Systems held in Munich. The company invited its guests and customers to plant virtual trees, which then turned into real trees in the areas that needed them.<\/p>\n\n\n\n

\u201cWe feel co-responsible for building a sustainable world by providing high-performance solutions for the construction industry, ones that reduce the environmental footprint of construction projects and increase the environmental and energy efficiency of buildings. We want to contribute to environmental protection and local communities outside of business as well. Planting trees \u2013 sycamore maples in this case \u2013 is one of the examples of our commitment<\/em>,\u201d Marta Micha\u0142owska-Tkocz <\/strong>explains.<\/strong><\/p>\n\n\n\n

Local plantings play an important, complementary role in the growth of young forests. Currently, pines and spruces account for about 70% of the forest area in Poland. Planting various deciduous tree species is therefore designed to restore the biodiversity of the ecosystem in our country. Based on the recommendations of Dotlenieni.org, Selena Group decided to plant indigenous trees, i.e. the sycamore maple, in the Osobowicki Forest. These trees are less attacked by pests and are more resistant to rising global temperatures compared with pine or spruce. Sycamore maples do better in the local climate.<\/p>\n\n\n\n

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View of the afforested area<\/figcaption><\/figure>\n\n\n\n

In its activities, Selena Group takes into account the UN Sustainable Development Goals. Reduction of the carbon footprint by lowering resource consumption and CO2<\/sub> emissions into the atmosphere is part of the company\u2019s sustainable development concept. Credibility of this mission is supported by certificates, awards and partnerships with organizations focused on environmental issues, including the Polish ESG Association and Dotlenieni.org.<\/p>\n\n\n\n

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