The Selena Group \u2013 global manufacturer and distributor of construction chemicals \u2013 is going to strengthen its image as a global company. The Group is implementing a new Selena logo accompanied by the slogan \u201eGlobal experience,\u201d which stresses the fact the brand is present on over 70 markets all over the world. The new visual communications are to reinforce Selena\u2019s brand identity and build its brand awareness on the market.<\/b><\/p>\n\n\n\n
The Selena Group comprises 30 companies, operates on 70 markets, has production plants on 4 continents and in 2011 posted historic sales of 1bn PLN \u2013 that is \u20ac247m. For a company that is only 20 years old, Selena\u2019s history is quite impressive. New corporate communications are to boost Selena brand awareness and make it as recognized as its trade brands Tytan Professional or Artelit. The new logo will accentuate the Group\u2019s international profile \u2013 over 70% of its sales are generated in foreign markets.<\/p>\n\n\n\n
Introduction of the new logo is the outcome of a project which determined Selena\u2019s corporate brand identity and personality. The new logo is a visual representation of that identity and builds the image of an open, dynamic and courageous company. The slogan \u201eGlobal experience\u201d puts across the message that Selena is a global corporation, whose main advantage is the experience gained in various markets. It is what enables the Selena Group to grow dynamically and develop innovative solutions tailored to the customers\u2019 various needs. Selena\u2019s new logo stands out with modern fonts and the graphic symbol of a metallic sphere to represent globality.<\/p>\n\n\n\n
\u201eSelena\u2019s new logo refers to the old one because we are proud of the company\u2019s years\u2019 of tradition and our inherent, constant values. The proposal of our designers\u2019 team won the contest. Selena\u2019s new logo emphasises the international experience we want to draw upon to create value for our customers all over the world. It also corresponds with the Selena brand promise, which is growth guaranteed by the experience collected in the world markets. This year, we\u2019re celebrating Selena\u2019s 20th anniversary, so it\u2019s the perfect moment for changing the company image and implementing the new logo that will \u2013 while preserving Selena\u2019s traditions \u2013 indicate new paths for our future growth\u201d \u2013 said Jaros\u0142aw Michniuk, the CEO of Selena FM SA \u2013 the Group parent company.<\/p>\n\n\n\n
Selena also decided to refresh the image of its key product brand Tytan Professional. The modifications make the logo more modern and improve its readability, thus making the brand stand out more on the shelves in stores \u2013 resulting in even stronger image and higher brand awareness for Tytan.<\/p>\n","protected":false},"excerpt":{"rendered":"
The Selena Group \u2013 global manufacturer and distributor of construction chemicals \u2013 is going to strengthen its image as a global company. The Group is implementing a new Selena logo accompanied by the slogan \u201eGlobal experience,\u201d which stresses the fact…<\/p>\n","protected":false},"author":3,"featured_media":20954,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[97],"tags":[],"class_list":["post-12530","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-about-selena"],"acf":[],"yoast_head":"\n