The Selena Group \u2013 global manufacturer and distributor of construction chemicals \u2013 is celebrating the tenth anniversary of operations in Kazakhstan. Selena is one of the local market leaders in flooring adhesives, polyurethane foams and sealants for the construction industry. The product range offered in Kazakhstan spans over 200 products, most of them under Selena\u2019s labels Tytan and Artelit.<\/b><\/p>\n\n\n\n
Selena <\/b>entered Kazakhstan <\/b>in 2002<\/b>. Within the decade since, the country has become the Group\u2019s centre of operations for Central Asia,<\/b> facilitating trade with Kyrgyzstan, Uzbekistan, Tajikistan and Turkmenistan, among others. Selena is constantly building cooperation with local companies. During the \u201cPoland-Kyrgysia\u201d Economic Forum that took place in June earlier this year, the company signed trading agreements with Kyrgiz companies. New contracts boost Selena\u2019s presence in the region.<\/b><\/p>\n\n\n\n
\u201cSelena has been recording dynamic growth of sales in Kazakhstan in the past few years. Starting our operations in that part of Asia turned out to be the right decision despite the fact that when we entered Kazakhstan, we were pioneers of promoting premium quality products of construction chemicals. With time, we made our customers believe that high quality and high yield are the best guarantee of a durable effect, and that they can trust our products and solutions<\/i>\u201d \u2013 said Jaros\u0142aw Michniuk<\/b>, CEO of Selena FM SA, the parent company in the Selena Group.<\/p>\n\n\n\n
Currently, the Selena Group is one of the leaders of the Kazakh market \u2013 in the first half of 2012, the company recorded over 40% sales increase compared to 2011<\/b>. Selena\u2019s head office in Kazakhstan is in Almaty and the Group has several distribution centres<\/b> located throughout the largest cities and towns. Selena employs 70 people in all its branches in Kazakhstan and based on the positive forecasts, the Group plans to further grow its operations in Central Asia.<\/p>\n\n\n\n
At the beginnings of Selena\u2019s international expansion, Kazakhstan was among the first countries it entered. Following the Group philosophy, Selena took care to give consideration to the local specifics and market conditions. The business model involved, among others, thorough market exploration, adjusting the products to the needs of local customers, forming mixed employee teams \u2013 made of both Polish and Kazakh managers, along with persuading the customers of the worth of branded products. Moreover, Kazakhstan was meant to be the centre of operations for Central Asia.<\/p>\n","protected":false},"excerpt":{"rendered":"
The Selena Group \u2013 global manufacturer and distributor of construction chemicals \u2013 is celebrating the tenth anniversary of operations in Kazakhstan. Selena is one of the local market leaders in flooring adhesives, polyurethane foams and sealants for the construction industry.<\/p>\n","protected":false},"author":3,"featured_media":20954,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[100],"tags":[],"class_list":["post-12527","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-global-experience"],"acf":[],"yoast_head":"\n