{"id":12479,"date":"2017-05-09T00:00:00","date_gmt":"2017-05-08T22:00:00","guid":{"rendered":"http:\/\/selena.vot.pl\/selena-group-strengthens-its-waterproofing-segment\/"},"modified":"2025-10-06T23:37:00","modified_gmt":"2025-10-06T21:37:00","slug":"selena-group-strengthens-its-waterproofing-segment","status":"publish","type":"post","link":"https:\/\/selena.com\/en\/selena-group-strengthens-its-waterproofing-segment\/","title":{"rendered":"Selena Group strengthens its waterproofing segment"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><b>Selena continues its strategy of strengthening the Group&#8217;s management \u2013 the company&#8217;s Management Board has appointed Mr Maciej Lubomski as Head of Waterproofing Division. He will be responsible for developing the growth strategy and leading one of the most innovative segments of the company, which, for example, gave rise to COOL-R: a highly reflective, waterproofing roof coating of the new generation.<\/b><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>Maciej Lubomski<\/b>&nbsp;has 23 years&#8217; experience in the construction sector \u2013 he specialises in launching and marketing solutions for the roofing sector, especially&nbsp;<b>waterproofing materials<\/b>&nbsp;and&nbsp;<b>roof coverings.<\/b><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>&#8220;Selena Group is one of the biggest innovators in the world of construction chemicals<\/b>&nbsp;\u2013 in addition, with its strong R&amp;D, the company has a&nbsp;<b>huge potential for growth.<\/b>&nbsp;Furthermore, it is among the precious few Polish companies connected with the construction sector that&nbsp;<b>have been successful both at home and abroad.<\/b>&nbsp;Selena has a global reputation as a producer of the highest quality products developed on the basis of&nbsp;<b>proprietary technologies,&nbsp;<\/b>COOL-R being a perfect example of this. This revolutionary&nbsp;<b>waterproofing solution,<\/b>&nbsp;which also has outstanding reflectiveness and emission parameters, is found particularly attractive by global customers. It is of vital importance to identify their needs depending on their country of origin, construction practice, distribution model and legislation to be able to set priorities for individual markets. In this way Selena provides customers with&nbsp;<b>high quality construction chemicals adapted to the local conditions.<\/b>&nbsp;All these actions are designed to work out an even&nbsp;<b>stronger position of the company abroad,<\/b>&nbsp;including in the waterproofing area, which I will be responsible for, to make&nbsp;<b>Selena a preferred business partner\u201d<\/b>&nbsp;\u2013 said&nbsp;<b>Maciej Lubomski, the new Head of Waterproofing Division of Selena Group.<\/b><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Maciej Lubomski obtained a degree in Law and Administration from the Miko\u0142aj Kopernik University in Toru\u0144. His many years&#8217; work with companies connected with the construction sector have earned him rich business experience in this segment. In the years 1994-1998 he acted as Head of Marketing with Izolacja Che\u0142m\u017ca, progressing to Trade Director of the company, a role that he held until 2001. Next he joined Icopal Group, where he was responsible for e.g. sales development in Poland, exports support, marketing the Group&#8217;s new products and coordinating and supporting trading activities in the Eastern Europe region. In 2013-2017 he was Sales and Marketing Director at Monarflex s.r.o. Sturovo Slovakia, which is a part of Icopal Group with a responsibility for coordinating R&amp;D activities, developing and implementing a business growth strategy and managing sales in most countries of Europe, in the United States, Australia, Middle East and Asia.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Selena continues its strategy of strengthening the Group&#8217;s management \u2013 the company&#8217;s Management Board has appointed Mr Maciej Lubomski as Head of Waterproofing Division. He will be responsible for developing the growth strategy and leading one of the most innovative&#8230;<\/p>\n","protected":false},"author":3,"featured_media":20954,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[101],"tags":[],"class_list":["post-12479","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-innovations-and-technologies"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Selena Group strengthens its waterproofing segment - Selena FM S.A.<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/selena.com\/selena-group-strengthens-its-waterproofing-segment\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Selena Group strengthens its waterproofing segment\" \/>\n<meta property=\"og:description\" content=\"Selena continues its strategy of strengthening the Group&#039;s management \u2013 the company&#039;s Management Board has appointed Mr Maciej Lubomski as Head of Waterproofing Division. He will be responsible for developing the growth strategy and leading one of the most innovative...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/selena.com\/selena-group-strengthens-its-waterproofing-segment\/\" \/>\n<meta property=\"og:site_name\" content=\"Selena FM S.A.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SelenaWorld\" \/>\n<meta property=\"article:published_time\" content=\"2017-05-08T22:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-06T21:37:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/selena.com\/upload\/medialibrary\/efd\/efdc9a83a8094be8dbae094a778e84dc.jpg\" \/>\n<meta name=\"author\" content=\"maciej.fornalczyk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"maciej.fornalczyk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/selena.com\/selena-group-strengthens-its-waterproofing-segment\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/selena.com\/selena-group-strengthens-its-waterproofing-segment\/\"},\"author\":{\"name\":\"maciej.fornalczyk\",\"@id\":\"https:\/\/selena.com\/#\/schema\/person\/a5a7b01712126168af1f2dc4f5756671\"},\"headline\":\"Selena Group strengthens its waterproofing segment\",\"datePublished\":\"2017-05-08T22:00:00+00:00\",\"dateModified\":\"2025-10-06T21:37:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/selena.com\/selena-group-strengthens-its-waterproofing-segment\/\"},\"wordCount\":460,\"publisher\":{\"@id\":\"https:\/\/selena.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/selena.com\/selena-group-strengthens-its-waterproofing-segment\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/selena.com\/wp-content\/uploads\/2024\/04\/Selena-Group-HQ-in-Wroclaw-Poland-2024.jpg\",\"articleSection\":[\"Innovations and technologies\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/selena.com\/selena-group-strengthens-its-waterproofing-segment\/\",\"url\":\"https:\/\/selena.com\/selena-group-strengthens-its-waterproofing-segment\/\",\"name\":\"Selena Group strengthens its waterproofing segment - Selena FM S.A.\",\"isPartOf\":{\"@id\":\"https:\/\/selena.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/selena.com\/selena-group-strengthens-its-waterproofing-segment\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/selena.com\/selena-group-strengthens-its-waterproofing-segment\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/selena.com\/wp-content\/uploads\/2024\/04\/Selena-Group-HQ-in-Wroclaw-Poland-2024.jpg\",\"datePublished\":\"2017-05-08T22:00:00+00:00\",\"dateModified\":\"2025-10-06T21:37:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/selena.com\/selena-group-strengthens-its-waterproofing-segment\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/selena.com\/selena-group-strengthens-its-waterproofing-segment\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/selena.com\/selena-group-strengthens-its-waterproofing-segment\/#primaryimage\",\"url\":\"https:\/\/selena.com\/wp-content\/uploads\/2024\/04\/Selena-Group-HQ-in-Wroclaw-Poland-2024.jpg\",\"contentUrl\":\"https:\/\/selena.com\/wp-content\/uploads\/2024\/04\/Selena-Group-HQ-in-Wroclaw-Poland-2024.jpg\",\"width\":2000,\"height\":1500,\"caption\":\"Selena Group HQ in Wroc\u0142aw Poland 2024\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/selena.com\/selena-group-strengthens-its-waterproofing-segment\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Strona g\u0142\u00f3wna\",\"item\":\"https:\/\/selena.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Selena Group strengthens its waterproofing segment\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/selena.com\/#website\",\"url\":\"https:\/\/selena.com\/\",\"name\":\"Selena Group\",\"description\":\"Selena FM S.A. - Globalny lider i dystrybutor chemii budowlanej\",\"publisher\":{\"@id\":\"https:\/\/selena.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/selena.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/selena.com\/#organization\",\"name\":\"Selena FM S.A.\",\"url\":\"https:\/\/selena.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/selena.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/selena.com\/wp-content\/uploads\/2023\/04\/logo-4.png\",\"contentUrl\":\"https:\/\/selena.com\/wp-content\/uploads\/2023\/04\/logo-4.png\",\"width\":260,\"height\":52,\"caption\":\"Selena FM S.A.\"},\"image\":{\"@id\":\"https:\/\/selena.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/SelenaWorld\",\"https:\/\/www.linkedin.com\/company\/selenagroup\/\",\"https:\/\/www.youtube.com\/c\/SelenaGroup\"],\"email\":\"office@selena.com\",\"telephone\":\"+48 71 78 38 290\",\"vatID\":\"884-00-30-013\",\"taxID\":\"0000292032\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/selena.com\/#\/schema\/person\/a5a7b01712126168af1f2dc4f5756671\",\"name\":\"maciej.fornalczyk\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/selena.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/073de18a8a1d718ad27516392d6e7ce5b0d064dff7d9d8626ea70ed6926d235b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/073de18a8a1d718ad27516392d6e7ce5b0d064dff7d9d8626ea70ed6926d235b?s=96&d=mm&r=g\",\"caption\":\"maciej.fornalczyk\"},\"url\":\"https:\/\/selena.com\/en\/author\/maciej-fornalczyk\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Selena Group strengthens its waterproofing segment - Selena FM S.A.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/selena.com\/selena-group-strengthens-its-waterproofing-segment\/","og_locale":"en_US","og_type":"article","og_title":"Selena Group strengthens its waterproofing segment","og_description":"Selena continues its strategy of strengthening the Group's management \u2013 the company's Management Board has appointed Mr Maciej Lubomski as Head of Waterproofing Division. He will be responsible for developing the growth strategy and leading one of the most innovative...","og_url":"https:\/\/selena.com\/selena-group-strengthens-its-waterproofing-segment\/","og_site_name":"Selena FM S.A.","article_publisher":"https:\/\/www.facebook.com\/SelenaWorld","article_published_time":"2017-05-08T22:00:00+00:00","article_modified_time":"2025-10-06T21:37:00+00:00","og_image":[{"url":"https:\/\/selena.com\/upload\/medialibrary\/efd\/efdc9a83a8094be8dbae094a778e84dc.jpg","type":"","width":"","height":""}],"author":"maciej.fornalczyk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"maciej.fornalczyk","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/selena.com\/selena-group-strengthens-its-waterproofing-segment\/#article","isPartOf":{"@id":"https:\/\/selena.com\/selena-group-strengthens-its-waterproofing-segment\/"},"author":{"name":"maciej.fornalczyk","@id":"https:\/\/selena.com\/#\/schema\/person\/a5a7b01712126168af1f2dc4f5756671"},"headline":"Selena Group strengthens its waterproofing segment","datePublished":"2017-05-08T22:00:00+00:00","dateModified":"2025-10-06T21:37:00+00:00","mainEntityOfPage":{"@id":"https:\/\/selena.com\/selena-group-strengthens-its-waterproofing-segment\/"},"wordCount":460,"publisher":{"@id":"https:\/\/selena.com\/#organization"},"image":{"@id":"https:\/\/selena.com\/selena-group-strengthens-its-waterproofing-segment\/#primaryimage"},"thumbnailUrl":"https:\/\/selena.com\/wp-content\/uploads\/2024\/04\/Selena-Group-HQ-in-Wroclaw-Poland-2024.jpg","articleSection":["Innovations and technologies"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/selena.com\/selena-group-strengthens-its-waterproofing-segment\/","url":"https:\/\/selena.com\/selena-group-strengthens-its-waterproofing-segment\/","name":"Selena Group strengthens its waterproofing segment - Selena FM S.A.","isPartOf":{"@id":"https:\/\/selena.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/selena.com\/selena-group-strengthens-its-waterproofing-segment\/#primaryimage"},"image":{"@id":"https:\/\/selena.com\/selena-group-strengthens-its-waterproofing-segment\/#primaryimage"},"thumbnailUrl":"https:\/\/selena.com\/wp-content\/uploads\/2024\/04\/Selena-Group-HQ-in-Wroclaw-Poland-2024.jpg","datePublished":"2017-05-08T22:00:00+00:00","dateModified":"2025-10-06T21:37:00+00:00","breadcrumb":{"@id":"https:\/\/selena.com\/selena-group-strengthens-its-waterproofing-segment\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/selena.com\/selena-group-strengthens-its-waterproofing-segment\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/selena.com\/selena-group-strengthens-its-waterproofing-segment\/#primaryimage","url":"https:\/\/selena.com\/wp-content\/uploads\/2024\/04\/Selena-Group-HQ-in-Wroclaw-Poland-2024.jpg","contentUrl":"https:\/\/selena.com\/wp-content\/uploads\/2024\/04\/Selena-Group-HQ-in-Wroclaw-Poland-2024.jpg","width":2000,"height":1500,"caption":"Selena Group HQ in Wroc\u0142aw Poland 2024"},{"@type":"BreadcrumbList","@id":"https:\/\/selena.com\/selena-group-strengthens-its-waterproofing-segment\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Strona g\u0142\u00f3wna","item":"https:\/\/selena.com\/en\/"},{"@type":"ListItem","position":2,"name":"Selena Group strengthens its waterproofing segment"}]},{"@type":"WebSite","@id":"https:\/\/selena.com\/#website","url":"https:\/\/selena.com\/","name":"Selena Group","description":"Selena FM S.A. - Globalny lider i dystrybutor chemii budowlanej","publisher":{"@id":"https:\/\/selena.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/selena.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/selena.com\/#organization","name":"Selena FM S.A.","url":"https:\/\/selena.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/selena.com\/#\/schema\/logo\/image\/","url":"https:\/\/selena.com\/wp-content\/uploads\/2023\/04\/logo-4.png","contentUrl":"https:\/\/selena.com\/wp-content\/uploads\/2023\/04\/logo-4.png","width":260,"height":52,"caption":"Selena FM S.A."},"image":{"@id":"https:\/\/selena.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SelenaWorld","https:\/\/www.linkedin.com\/company\/selenagroup\/","https:\/\/www.youtube.com\/c\/SelenaGroup"],"email":"office@selena.com","telephone":"+48 71 78 38 290","vatID":"884-00-30-013","taxID":"0000292032"},{"@type":"Person","@id":"https:\/\/selena.com\/#\/schema\/person\/a5a7b01712126168af1f2dc4f5756671","name":"maciej.fornalczyk","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/selena.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/073de18a8a1d718ad27516392d6e7ce5b0d064dff7d9d8626ea70ed6926d235b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/073de18a8a1d718ad27516392d6e7ce5b0d064dff7d9d8626ea70ed6926d235b?s=96&d=mm&r=g","caption":"maciej.fornalczyk"},"url":"https:\/\/selena.com\/en\/author\/maciej-fornalczyk\/"}]}},"_links":{"self":[{"href":"https:\/\/selena.com\/en\/wp-json\/wp\/v2\/posts\/12479","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/selena.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/selena.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/selena.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/selena.com\/en\/wp-json\/wp\/v2\/comments?post=12479"}],"version-history":[{"count":2,"href":"https:\/\/selena.com\/en\/wp-json\/wp\/v2\/posts\/12479\/revisions"}],"predecessor-version":[{"id":25816,"href":"https:\/\/selena.com\/en\/wp-json\/wp\/v2\/posts\/12479\/revisions\/25816"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/selena.com\/en\/wp-json\/wp\/v2\/media\/20954"}],"wp:attachment":[{"href":"https:\/\/selena.com\/en\/wp-json\/wp\/v2\/media?parent=12479"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/selena.com\/en\/wp-json\/wp\/v2\/categories?post=12479"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/selena.com\/en\/wp-json\/wp\/v2\/tags?post=12479"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}