Selena Group – global manufacturer and distributor of construction chemistry headquartered in Poland – exhibited at the TurkeyBuild Istanbul tradeshow from April 21 to 25. At the 38th edition of the show Selena presented the new concept for the brand…
Selena Group – global manufacturer and distributor of construction chemistry headquartered in Poland – exhibited at the TurkeyBuild Istanbul tradeshow from April 21 to 25. At the 38th edition of the show Selena presented the new concept for the brand Polyfix, among others. The Group also brought its offering for sustainable building closer to the Turkish users.
The Selena Group was present at the TurkeyBuild show for the second time in a row. In 2014 the Group exhibited in three different towns: Istanbul, Ankara and Izmir. This year in Istanbul, Selena Turkey’s booth showcased products for sustainable and energy efficient building, such as the foamed polystyrene adhesive Styro 753 and the polyurethane-based bricklaying Thin Bed Mortar. Selena also brought closer to the users its fire-retardant polyurethane foam B1 and its international bestselling line of hi tech mounting adhesives. Apart from TYTAN products, Selena also presented the new designs for Polyfix. The new image of the brand emphasizes close relation between the Turkish label Selena took over in 2008 and the Group’s global flagship brand TYTAN Professional.
„For some time now we have been observing dynamic growth in the construction market in Turkey – the building sector is among the crucial industries in the local economy, which leads to a growing demand for our products. This makes it easier for us to boost our stance in the local market and reach out to further customers with our offering. Selena products are gaining applaud in Turkey, and our local company is recording better and better results. Selena’s offer in Turkey is based mostly on Polyfix, TYTAN and Hauser labels. The trade show we just took part in was a very good opportunity to showcase our product portfolio and forge new business relations in the Turkish market” – said Jarosław Michniuk Selena CEO.
TurkeyBuild Istanbul trade show is one of the five most important trade shows in the construction industry.For 38 years now it has been drawing exhibitors and visitors alike from the whole world. Apart from Turkish participants, exhibitors also come from the Middle-East, Northern Africa, the Balkans and the Commonwealth of Independent States. This year’s edition took place in an enlarged venue which now counts 100k m².
The Selena Group started operations in the Turkish market in 2008 when it took over 85% shares in Polyfoam Yalitim Sanayi ve Tic Ltd., a local manufacturer of polyurethane foam used for mounting windows and doors. The Group’s Turkish production plant is located in Bolu and the product offering comprises mostly: TYTAN, Polyfix and Hasuer brands. Selena offers the local customers a wide array of construction chemistry including adhesives, sealants and polyurethane foams addressed both to professional contractors and home users. From Turkey Selena operates its exports to the Arabian Peninsula, among others, and participates in trade events there, e.g. in Dubai.
